After 30 years, Mao’s glory still shines

Where before people carried Mao’s red book with them as a source of inspiration, now Chinese entrepreneurs are turning to Mao’s warfare tactics to earn profits. Naobaijin, a popular tonic medicine sweeping across China, earned its profits and fame from using the ideas behind Mao’s ‘countryside surrounding city’ and ‘mass warfare’ tactics in its advertising and sales campaigns, Zhou Dajiang, the author of Dang Shi Shang Jian, which turns Mao’s tactics into business transactions, told the magazine.

chinadaily.com.cn