AMERICAN EXPRESS ADDRESSES RFID PEOPLE TRACKING PLANS

Free Market News | Mar 13, 2007

The top brass at American Express, chagrined at the discovery of its people tracking plans, met with CASPIAN (Consumers Against Supermarket Privacy Invasion and Numbering) last week to discuss the issue. One outcome of the meeting was a promise by American Express to review its entire patent portfolio and ensure that any people-tracking plans be accompanied by language requiring consumer notice and consent.

The meeting was organized after CASPIAN called attention to one of the company’s more troublesome patent applications. That patent application, titled “Method and System for Facilitating a Shopping Experience,” describes a Minority Report style blueprint for monitoring consumers through RFID-enabled objects, like the American Express Blue Card.

According to the patent, RFID readers called “consumer trackers” would be placed in store shelving to pick up “consumer identification signals” emitted by RFID-embedded objects carried by shoppers. These would be used to identify people, track their movements, and observe their behavior.

The patent also suggested such people-tracking systems could “be located in a common area of a school, shopping center, bus station or other place of public accommodation.”

Allegations of American Express people-tracking blueprints first came to light at a conference sponsored by the Consumer Federation of America in Washington, D.C. last month. There, Dr. Katherine Albrecht, Founder and Director of CASPIAN, revealed the patent pending plans that she and her “Spychips” co-author Liz McIntyre uncovered in their ongoing RFID research.